Jobs for Change - If Google Can't Find You, You Don't Exist

If Google Can't Find You, You Don't Exist

categories: Job Searching, Networking, Personal Branding

Published May 19, 2009 @ 06:08AM PT

Everyone thinks that young professionals have completely mastered the art of social media. The stereotype is that Generation Y is always online, and companies are eager to tap the tech savvy minds of the "Facebook Generation". I even took on that assumption during an interview I conducted for a new position my organization was hiring for. I asked the candidate, a recent grad in her early 20s, to share her experience using social media tools. She told me she knew how to use Ning, but didn't know much about Myspace, Facebook, or Twitter. I almost fell out of my chair. For shame! A Generation Y job seeker who didn't even have a Facebook profile? Where had she been living, under a rock with no access to wi-fi? For a job that involved communications and marketing, this was a big deficit in her knowledge. I was also a little miffed that I couldn't find out any additional information about her online.

The nonprofit field is getting more competitive for top jobs as more and more candidates apply for positions with impressive education and experience. Instead of spending a fortune to go back to school, young professionals need to make themselves stand out by developing a strong personal brand that potential employers can view online. Are employers Googling you? Assume that they are. And if they can't find you, you pretty much don't exist. Yes, you can use social media to expand your network and position yourself for your next nonprofit career opportunity. Here are a few ways to get ahead of the game.

Post Your Resume on LinkedIn
LinkedIn is THE place to make purely professional connections with your colleagues in the nonprofit field or even that great speaker you met at a conference. Sign up on www.linkedin.com and fill out a profile with your work experience and educational background. List your accomplishments and professional memberships. LinkedIn also allows other people to post recommendations of your work. There's no better way to market yourself than someone else writing a paragrah about how awesome you are! To see an example, you can view my LinkedIn profile here.

Professionalize Your Facebook Page
I know, you originally created your Facebook profile to keep up with your friends in college. But you've graduated now, and guess what? Your Facebook profile can be Googled. So make sure you remove all of those photos of you doing shots at the bar. All of them. (I know, it was fun. But it's time to let go of the memories. Or at least just get rid of the evidence.) I'm not saying not to be yourself, I'm just encouraging you to consider whether your future employer would want to know about that side of you. Fill in the "Info" section of your Facebook page listing your previous jobs and educational background. And upload a nice headshot of your smiling face that anyone would love to hire.

Start Blogging
Google loves blogs. Google loves blogs so much, they have a special blog search. If you have a blog with your real name listed on it, Google will find it. Sign up at Blogger or Wordpress to get a free blog set up and start writing about issues that you care about, preferably somewhat related to the nonprofit field. It showcases your writing skills, social media savvy, and utter brilliance to future employers. Check out this fabulous resource to get started: Bamboo Project Readers' Guide to Blogging for Personal Branding

What happens when you Google your name? If the answer is "nothing," you've got some work to do!

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Comments (5)

What brought me here is what still concerns me: if a google search can't "find me"... then I'm thinking "good." I use a general alias (NYCweboy is quite serachable for all I'd like people to know), and don't tend to put my real name and other info in easy reach of search engines. I'm leery of suggesting that the best answer for folks is to surrender privacy concerns for the cause of selling oneself. The fact that facebook and myspace make it all but impossible to remove a record is concerning, as is the fact that google can, even innocently, pull up things one might not want seen by prospective employers. The American urge to overshare is reason enough to suggest prudence, and caution, when engaging in a lot of online visibility. You may want people to know who you are... you may not want them to know everything. And because of that, I think it's prudent to approach creating a "web presence" with some awareness of what one is giving up.

Posted by NYC Weboy on 05/19/2009 @ 11:29AM PT
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Yet another good article. After reading this, it really made me think about what sort of image I was presenting to the world via google. Fortunately, my google name search revealed links to articles involving service organizations, academic honors, and church, but it's not something young people think about enough.

In regards to facebook, would you recommend eliminating lists of favorite books, movies, and other personal information that is not related to a professional career? What is the perfect balance between professionalism and being a real person on social sites such as facebook?

Thank you for the information about blogs as well. Too many people think of them as online diaries for emotional teenagers, and many college students I know have shunned them as a result.

Posted by Stefanie Hosford on 09/22/2009 @ 12:07AM PT
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Thanks for reading Stefanie! I wouldn't recommend removing personal info from your FB profile, it's what makes you seem fun and interesting and likable. And everyone wants to work with someone they can connect with. I believe you should seem like a "real person" in all domains of you life!

Posted by Rosetta Thurman on 09/23/2009 @ 12:50PM PT
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Another question- what are the best things to put on a LinkedIn profile if say, you are still in college and don't have a ton of experience in the work force (other than summer jobs and minimum wage part time jobs). I'm at a bit of a loss, at the moment. Thanks!

Posted by Stefanie Hosford on 10/01/2009 @ 11:05PM PT
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I would focus on your education. Highlight your major and the courses you took in the additional info section. If you led a student club or won any awards in school, I would list those, too!

Posted by Rosetta Thurman on 10/07/2009 @ 09:07AM PT
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Rosetta is a blogger, fundraiser, and leadership development consultant who currently serves as the Director of Development and Special Programs at the Nonprofit Roundtable of Greater Washington.